For the first time in the history of Rutherford County over 1 million hotel rooms have been sold within a running 12 month period (Novrmber 2014 - October 2015). This reflects an 8.7% increase over the last 12 months. Comparatively, Tennessee has experienced a 5.6% increase in demand over the same time period.
"Area hotels have experienced record occupancies this year, and demand remains straong," said Barbara Wolke, vice president of the Rutherford County Convention and Visitors Bureau. "We are very close to exceeding 1 million room-nights with Novemeber and December numbers to add."
Tourism-related spending in Rutherford County in 204 increased from $291.52 to $307.47 million, placing Rutherford County in the top 10 counties across the state, for travel-related expenditures.
The Convention and Visitors Bureau is the primary marketing arm of the county and advertises in major national publications as well as maintaining a presence on the internet, social media, and in Tennessee state welcome centers. The CVB produces and distributes several marketing pieces each year, and works closely with event organizers, sporting groups, TSSAA, group tour operators and individual visitors. For more information, visit the CVB's website at www.ReadySetRutherford.com