Rutherford County Tourism Reports $385 Million in 2019 Travel Spending
(August 25, 2020) – Tourism in Rutherford County, Tennessee hit an all-time high in 2019 with $385 million in travel expenditures, according to recently released numbers from the U.S. Travel Association. While the pandemic is threatening the travel industry, this report reinforces the importance of tourism to the local economy.
“Tourism is an important part of our County’s formula for success,” said Destination Rutherford Chairman Bill Jones. “It’s vital we find ways to support our travel partners during this troubling time; our economy depends on it.”
According to figures from the Tennessee Department of Tourist Development and the U.S. Travel Association, Rutherford County saw an increase of 4.8% in tourist spending from 2018 to 2019. The increase of $367.6 million to $385.2 million placed Rutherford County in the top 10 counties across the state for travel-related expenditures. It generated 2,870 jobs, produced over $70 million in payroll and created $8 million in local tax revenue.
The money that tourists spend in Rutherford County on restaurants, hotels, retail stores, entertainment venues and transportation actually saves local residents money – to the tune of $289 in taxes per household.
"The Convention and Visitors Bureau continues to exceed expectations and accommodate visitors from around the world,” said Rutherford County Convention and Visitors Bureau Chair Travis Emore. “While tourism has certainly slowed, travelers still depend on Rutherford County to deliver an affordable, safe destination.”
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Rutherford County Convention and Visitors Bureau
The Convention and Visitors Bureau is the primary marketing arm of the county. Marketing efforts include print ads in national publications, maintaining a presence on the internet, social media, and in Tennessee state welcome centers as well as working with the Tennessee Department of Tourist Development. The CVB works closely with event organizers, sporting groups like TSSAA, group tour operators and individual visitors to promote Rutherford County as a destination. For more information, visit the CVB’s website at VisitRutherfordTN.com.
DESTINATION RUTHERFORD: CREATE | ADVANCE | PROSPER
Since 2002, Destination Rutherford, an initiative of the Rutherford County Chamber of Commerce, has served the citizens of Rutherford County by providing significant job growth through the attraction of new industry, expansion of existing industry, tourism awareness, and increased retail growth – resulting in significant economic opportunities and ensuring a prosperous community.