Rutherford County CVB and TSSAA Honored as a
2017 Champion of Economic Impact in Sports Tourism
MURFREESBORO, Tenn. - Among the winners was the 2017 TSSAA SPRING FLING, produced by the Tennessee Secondary School Athletic Association (TSSAA) in cooperation with Rutherford County Convention and Visitors Bureau (CVB), which had an economic impact of $3.5 million. The TSSAA, holds championship events in five sports (baseball, softball, girls’ soccer, track & field and tennis) during the same week in late May.
Events are held at venues across Rutherford County, including the outstanding facilities at Middle Tennessee State University. This Olympic-style event takes over 1,000 volunteers each year and approximately 30,000 spectators attend the event throughout the week. Visitors, event staff and athletes contribute to the 3,000 room nights that the Spring Fling event requires.
Organizers note the event has brought the community together and lead to increased awareness of Rutherford County being known as the Sports Capital of Tennessee and a legitimate sports destination.
All winners of awards have been recognized in a special feature published in the November/December 2017 issue of Sports Destination Management. The entire article with full details on the winners listed below can also be found online along with a special feature on economic impact.
About TSSAA: The Tennessee Secondary School Athletic Association administers the junior and senior high school athletic program for an estimated 110,000 participants, 426 schools, an estimated 6,000 coaches, 5,000 officials, and almost 5,500 teams. The TSSAA is a voluntary, nonprofit, self-supported organization, conceived by school people (teachers, principals, superintendents) and administered by individuals carefully chosen to conduct the program. TSSAA was organized in 1925 and is a leader in athletics in the United States.
About Rutherford County Convention and Visitors Bureau: The Convention and Visitors Bureau is the primary marketing arm of the county. Marketing efforts include print ads in national publications, maintaining a presence on the internet, social media, and in Tennessee state welcome centers as well as working with the Tennessee Department of Tourist Development. The CVB works closely with event organizers, sporting groups like TSSAA, group tour operators and individual visitors to promote Rutherford County as a destination. For more information, visit the CVB’s website at www.ReadySetRutherford.com
Rutherford County CVB, Director of Marketing and Communications